Environmentally-friendly products, goods and services were once part of a fringe industry aimed at a fringe market. Not so anymore. If those new eco-conscious Wal-Mart commercials aren’t a sign of the Apocalypse, at the very least, they signal a cosmic shift of epic proportions.
In this guide, we’re using “green” to mean a variety of things — local, sustainable, fair trade, waste-reducing, energy-efficient, organic, animal-friendly and socially responsible. Our goal is two-fold: provide simple but effective ways for each of us to make changes small and large that will have a positive environmental impact and provide our readers with the 411 on people, places and services in Indianapolis that support those changes. And while there might be those who think the term “green” has been co-opted to the point of obscurity, we like to go with the glass half-full approach and believe that a wider definition of green allows for a wider number of individuals to find ways they can reduce their impact on the environment.
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