Instead of joining a long line of people looking for deals at major retailers this holiday season, Hoosier shoppers are encouraged to ditch the idea of “Black Friday” and shop local by switching to “Small Business Saturday.”
On Saturday November 29, the MAMA (Mass Ave Merchants Association) is hosting Indy’s version of Small Business Saturday. Small Business Saturday takes place between Black Friday and Cyber Monday. The local merchants along Mass Ave are gearing up for the day offering incentives to shoppers looking for that perfect gift.
Participating Mass Ave merchants include: , Silver in the City-Home in the City, Nurture, Crimson Tate, Best Chocolate in Town, Global Gifts, Homespun, Arts a Poppin', Sage, The PATTERN Store, Three Dog Bakery, The Flying Cupcake plus Subzero, Boomerang, Homemade Promenade and Indy Reads.